Middlemen cost money. No matter for which trade. And this money is taken from consumers. Full stop. When a firm appoints a series of middlemen to get their products to the end consumer, they are simply factoring in the cost and building it into the product price. The final middleman is the retailer, who typically guzzles up...Read more
About: Ajay Miglani
Recent Posts by Ajay Miglani
There are a plethora of products and services to meet every need and more. Established brands are now facing challenges from multiple competitors - international, local, hyper local. Sales channels and influencers too are changing. Bloggers and online content publishers are as important in influencing sales as are in-store sales representatives. In this competitive environment, it...Read more
As the Internet offers consumers more options to buy, so does it increase the consumers’ appetite to spend. Buying products has now become easier than ever before and we may end up buying products that we do not know much about or even may not really need – driven by the huge discounts being offered...Read more
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