Recent Posts by Ajay Miglani

DIRECT TO RETAILER – The next big thing??

Middlemen cost money. No matter for which trade. And this money is taken from consumers. Full stop. When a firm appoints a series of middlemen to get their products to the end consumer, they are simply factoring in the cost and building it into the product price. The final middleman is the retailer, who typically guzzles up...
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Why Brands Should Create Buying Guides For All Their Products

There are a plethora of products and services to meet every need and more. Established brands are now facing challenges from multiple competitors - international, local, hyper local.  Sales channels and influencers too are changing. Bloggers and online content publishers are as important in influencing sales as are in-store sales representatives. In this competitive environment, it...
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