With the growing number of food delivery apps, restaurants hitherto accustomed to mainly focus on dining-in customers have to adapt to also manage home delivery customers.
I was recently at a Lebanese food restaurant in Dubai. After I placed my order and waited for 30 minutes, I realized that there were many more planes on the runway waiting to take off – home delivery orders being fulfilled one after the other and leaving from the front door of the restaurant while my engine rumbled and waited for its turn.
Having interacted with restaurant owners one can see the tremendous pressure they have from the new processes related to home delivery.
- Enrolling on the multiple apps available in the market
- Making sure that the content on these is updated at all times
- Responding to all requests on a timely basis
- Finding packaging suppliers who will provide good quality packaging to suit the cuisines and also factor in the delivery process
- The actual delivery process and making sure the food reaches hot and in a presentable fashion
The challenge and therefore the opportunity lies in the takeaway packaging space.
The areas that anyone looking at this business can look at
- Understanding trends and consumer preferences and wow factors for packaging to deliver to their needs
- Creating specific packaging for specific types of foods
- Finding suppliers who either already have the design or are willing to make these
- Aggregating the supply side so that smaller restaurants can also take advantage of the bulk sourcing and innovations in design without having to invest on their own
- Using mass customization technology to create personalized packaging for individual restaurants while still getting economies of scale from the larger production size
With the growing number of food delivery apps, restaurants need to have a range of new processes to cope with these. Additionally, packaging for home delivery of cooked food will become more sophisticated over time. This is potentially a good business opportunity for a cross border commerce company to consider.