If you are a retailer - physical shop owner or online seller, your big challenge is merchandise sourcing.
Most retailers take merchandise & sourcing decisions themselves. But do they have the expertise to do all this tasks involved??
Here are a few tips on merchandise sourcing:-
1. Spot the trends - spend time working at best sellers on various online marketplaces like Amazon. Walk into the department stores & check out what's new and what's put on display. See teleshopping channels to get ideas on this channel too.
2. Do search word analysis. Using the Google keyword planner tool you can do search word analysis. You would need to set up a campaign on Google but don't always have to execute it. Keyword search will give you an idea about how many people are searching for your products or product category
3. Make friends with merchandisers. Connect at industry forums and online too. Including on Linked in. Also float your freelance merchandiser requirements on freelancing sites.
4. Identify good sourcing companies that can do your procurement in small quantities and aggregate your shipment from various suppliers. They may charge you between 2% - 5% for sourcing.
If you are a small retailer focused on managing your day-to-day business, you should seek external help with your merchandising & merchandise sourcing
You can use the services of reachable sourcing companies like TigerPug. (www.tigerpug.com) .
To know more visit www.tigerpug.com or whatsapp +6583886673