Webrooming is a term used for consumer behavior where the consumer looks for a product online and then goes into the store to buy it
How can this work when the products are shipped from overseas and only seen after purchase?
One way to do this is to have products that are listed on your cross border online store and have a small quantity of these kept in your physical showrooms. That way the customer can make a buying decision online but come and buy them from your store
And for products that are not stocked in your store have the products shipped to your physical store in time for the customer to come in and pick up.
Cross border ecommerce profitability also depends on the return policy. Once goods have crossed the border and the customs duty paid, if the customer decides to return the goods, then it is an absolute loss for the seller. Unless the product can then be resold to another consumer
If you are a chain of physical stores and want to get into cross border ecommerce, you need to think through the various aspects of logistics, deliveries and returns management. This is in addition to very extensive focus on product quality, warranties and customer service
To know more about cross border ecommerce write to firstname.lastname@example.org or wechat tigerpug